Are you a shopaholic?
Impulse purchasing is a human weakness to shop beyond necessities or needs and that’s what makes people love shopping truly, madly, and deeply. Shopaholics hit the malls in a state of unreliable determination, dropping hundreds of bucks on clothes and shoes knowing that they might never wear them. Many psychologists believe that impulse shopping is a mental disorder, equally devastating as drug addiction or pathological gambling.
You must have seen a woman, wearing the same few outfits at work though a lot of clothes are hidden away in her home. Dozen bags of clothes with tags still on them and pairs of never-worn shoes in the closet are signs of this magnificent obsession. Sometimes, you buy hundreds of books and never open it, except writing your name on them, the same thing happens in the case of stock of music disks that are played only once. Their apartments are dropped over with stuff mounted up over years of bargaining.
Most of the shopping addicts are women. Ninety percent of all compulsive shoppers are women who pick up average to worst item from any shopping spot. They become shopaholic in their fifties, in their teens or some during the preparation of getting married. Some good earning single moms become shopping addict, accumulating thousands of dollars in debt to feed a habit that troubles and confuse them. With self-control and a basic understanding of tricks, used by marketers, you can save yourself from being another impulse shopper.
You must know that all purchases made by you are not physical needs. Marketers intentionally make buyers realize the need of that particular product they are trying to sell. People want what other people and also want to imitate the habits of people they like for social acceptance, marketers make products appear popular so that people may buy it in order to fit in. People are more likely to trust experts when it comes to making purchases for social acceptance. This becomes an opportunity where market players with expert advice encourage prominent people to buy products from them.
Impulse buyers feel psychologically bound to act in ordinance with past behaviors, particularly when other people know about it. If there is a scarcity for a particular product with limited time pricing, one of its own kind fly off the shop shelves. To save yourself from these marketing tricks, especially in the case of clothing, you can use brand labels as a guide for cloth quality checking. Levi's', Armani, Christian Dior is among the most reliable labels. Most designer's labels carry quality products; however, reading labels carefully is sill important.
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